We used the Sprout pencil as a giveaway when launching the new Coca-Cola Life in Italy. We chose the Sprout pencil because it was totally aligned with the philosophy of Coca-Cola Life: Naturalness.
The Sprout pencil has contributed with a lot of engagement and innovation among our consumers, and everyone has been very enthusiastic.
I have even received pictures of basil plants grown by children that got some of our pencils – so cute!
I will definitely use Sprout products again and I already recommended them to a colleague who will develop a similar promotion.
Valentina Gandini,
National Account Manager, Coca-Cola, Italy
